This guide is intended for the unprepared, who have just been hunted and need fast advice. This worked for us at adsvise.com helping us get over 500 upvotes and finishing 4th on the day behind Adobe & Facebook, but is by no means the perfect formulae.

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Over the last few months we have been working hard towards the launch of our latest product.

Whilst we have been hard at work on the product we have also been simultaneously running various paid ad tests in order to better understand our user aquisition costs from various paid channels we would look to push out to on launch.

During this time we uncovered a problem working on the copy and design for the different channels. …

A note to my 40 year old self

I am writing this to make sure you are still on the right track. You once had a good head on you kid, is it still on?

Here are 15 points I hope you still live by, feel free to add another 15 for our 50 year old self.

1) Family first

Enough said.

2) Never settle

You didn’t for your first 29 years, don’t start now.

3) Do what makes you happy

Never do anything that doesn’t make you happy. As soon as anything becomes more work than fun it’s not worth it.

4) Make a difference

In order to make a difference you have to be different. We have established that ☺ Make sure it’s positive.

5) Know what’s important

If you’re still working 15–18 hrs a day, stop! It was a short term plan, make a new one.

6) Stay passionate!

Motivations change with interests, whatever you’re doing make sure you’re passionate about it. Passion always wins.

7) Grow

The only person you need to be better than is who you were yesterday. I hope you’re a much better person than me.

8) Keep wandering

You were once an adventurer who made a point of travelling where there was no path and left a trail, I trust that has not changed.

9) Never let yourself go

If you do not have a six pack I will not be upset, just disappointed.

10) Never ever give up

I know what you are capable of, don’t forget it’s all in your mind. The only limit is the one you set yourself.

In this series of posts I will be sharing startup lessons learnt whilst building Funifi and what we can learn from kids.

It’s 18:50 on a Monday evening sitting at Johannesburg international airport and that familiar feeling has started to sink in, it’s a feeling that never gets easier. It’s that moment when you have to say goodbye to the ones you love in pursuit of your passion.

It feels like yesterday clinging to the gates and crying as my mother dropped me off for pre-school on her way to work. …

In this series of posts I will be sharing startup lessons learnt whilst building Funifi and what startups can learn from kids. This first post was inspired after spending the day with my godson & cousins seen in the picture above as I watched them try new things for the first time.

As this is the start of the series it would only be fit to start from our beginning, from the birth of Funifi. …