I didn’t make it even halfway through my reading wishlist for 2017. And yet… and yet.
Here are 5 books to come in 2018, that I recommend you pre-order.
- Rory Sutherland (Twitter here) — The Thing Which Has No Name. (Released on 15 Mar)
Rory of Ogilvy fame; a key, vocal, champion for behavioural economics.
“Rory offers stories and insights from an extraordinary career in advertising and further examples of consumer oddities to present an array of fascinating ideas that will improve the way we look at our lives, our work, and the world around us.”
- Daniel Cable (Bio here; Twitter here) — Alive At Work. (Released on 27 Mar)
Dan’s episode on the Eat Sleep Work Repeat podcast was one of the best this year. Go have a listen, or read the transcript. He’s a Professor of Organisational Behaviour at London Business School.
- Richard Shotton (Twitter here) — The Choice Factory. (Release on 12 Feb)
“The Choice Factory investigates how your behaviour, including purchasing decisions and receptiveness to advertising, is shaped by psychological biases. In a series of short chapters, 25 such biases are simply described, from priming to the pratfall effect; from confirmation bias to the curse of knowledge. Each bias is clearly outlined with reference to academic evidence, examples from real-life advertising campaigns and the author’s original experiments.”
Most importantly, the relevance of each bias to marketing is outlined. These explanations draw on interviews with some of advertising’s smartest thinkers, such as Rory Sutherland, Lucy Jameson and Mark Earls.
- Tom Goodwin — Digital Darwinism (Book site here)
Tom’s constant LinkedIn… musings frustrate me no end. When he is not trying to bait people or grandstand, his longer-form pieces are thought provoking. I’m taking a gamble his book will be the latter.
- Daniel Pink — When: The scientific secrets of perfect timing (Book page here) (Released on 9 Jan)
Dan Pink’s book ‘Drive’ was a good introductory read to motivation at work. He has a skill for summarising studies and finding a common thread.