Andrew Rusk

marketing insights & strategy. closet foodie. horrible uke player. views are my own.

Most recommended

Brands and Advertisers need to care about wearable tech

Simple steps for the post-screen world

Andrew Rusk3 min read

4 advertising trends in 2014 worthy of marketers’ attention

Social, TV, wearable tech, and phablets. As inspired by Deloitte’s TMT Predictions 2014

Andrew Rusk5 min read

Loyalty marketing, wearable tech, and milkshake moments

Marketing strategy lessons from Walgreens

Andrew Rusk3 min read

Brands and Advertisers need to care about wearable tech

Simple steps for the post-screen world

Andrew Rusk3 min read

Recommended by Andrew Rusk

#Instagram has introduced an algorithm, and it’s better for you and brands.

A few weeks ago I noticed that the images I was seeing in my explore tab on Instagram had changed.

Stephen Tive Pirrie4 min read

The danger of calling it “Social Media”

How the proliferation of social communication channels presents the next brand challenge.

Stephen Tive Pirrie5 min read

Is Whatsapp going to lead to an era of hyper-targeting?

Facebook has agreed to buy WhatsApp in a deal potentially worth $19bn (£11bn). The appeal is clear: the instant messaging network now boasts 450m monthly users, with 1m new users registering and half a billion photos being shared every day.

Stephen Tive Pirrie4 min read