Why Clinton’s Slogans Failed (Hard)
@conradstweets
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I’ll take a totally opposite view from yours: I think the reason “I’m With Her” didn’t succeed was because the campaign backed off it instead of doubling down. There’s a piece from Soapbox DC that has a better explanation, but the gist is that “I’m with Her” ended up being about 10x more popular than the campaign’s official “Stronger Together” on Twitter on Election Night. As you said, “I’m With Her” is a powerful, self-referential slogan for a candidate running a trailblazing campaign — choosing the vague “Stronger Together” instead was a missed opportunity.

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