“When I use a word,” Humpty Dumpty said in rather a scornful tone, “it means just what I choose it to mean, nothing more nor less.” “The question is,” said Alice, “whether you can make words mean so many different things.” “The question is,” said Humpty Dumpty, “who is to be master, that’s all.” -Alice in Wonderland — In today’s world, as it was yesterday and as it will be tomorrow, those that define reality with their language, narratives and symbols are the masters. In my more than two decades of work with leaders and innovators in spaces as diverse as maximum security prisons, billion-dollar corporate c-suites, non-profits…