User Testing vs. User Teaching

Andrew Whited
Apr 13, 2016 · 8 min read
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An Example

Why?

What role does user testing play in the design practice, and what is our responsibility to improve our user’s visual literacy?

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The user is always right…

…except when they aren’t

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Finding Balance

Teachers of what?

“Even if it is true that the average man seems most comfortable with the commonplace and familiar, it is equally true that catering to bad taste, which we so readily attribute to the average reader, merely perpetuates the mediocrity and denies the reader one of the most easily accessible means for esthetic development and eventual enjoyment.”

— Paul Rand

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Where are we going?

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Solving for variables

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Setting Expectations

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