5 Reasons You Need a Passive Income Stream

Passive Income Digital Marketing

5 Reasons You Need a Passive Income Stream

Have you heard the phrase, “Make money while you sleep”? It’s a common phrase thrown around the internet marketing world that describes the power of passive income. Make a product one time but reap the rewards for years to come.

Passive income can benefit absolutely everyone, no matter what type of business you have or what type of nutritionist you are. The key is to make the product creation as simple and as inexpensive as possible. This doesn’t mean your product will be cheap; it means you should focus on your area of expertise and solve a common problem among your audience.

​Why health and nutrition business owners need to create a stream of passive income

Let’s review why health and nutrition business owners need to create a stream of passive income:

1. Supplement your income when a client cancels their contract or programme. No one wants to think about losing a client (or two!), but it happens. Instead of panicking at the idea of finding a new client to fill that space, you can approach the task calmly, knowing you have passive income to fill that gap temporarily.

2. Expand your name recognition and attract new buyers from your target audience. The world is a big place, and you always have the opportunity to reach new people in your target audience. Using your products as a giveaway or pricing it on the low end will entice these newcomers to learn more about you and your health and nutrition practice.

3. Attract speaking or media engagements. Event organisers and reporters are always searching online for speakers or interview subjects. If you have products as part of your business and have a consistent marketing plan, the media will likely find you faster in their online searches. Adding these events to your media profile will immediately elevate your authority level, too.

4. Lead your prospects through a sales funnel, ultimately leading them to your more expensive services, packages and programmes. A sales funnel is a must-have for health and nutrition businesses because people want to know about your practices before paying hundreds of pounds for a service package. Showcase your expertise with smaller, more inexpensive products first, then entice those buyers with your higher priced packages.

5. Use products as part of your overall marketing plan. When you have products, you can run promotions which garner lots of attention on social media. Offer a freebie, a bonus if they buy a package, or offer a chapter of your ebook as a teaser to entice them to buy. Unique promotions will attract attention from new prospects in your target market.

Ready to create your passive income empire?

​Join me in Build Your Practice Academy where I share the 4 best low-end products that your audience will buy up in a heartbeat. I share tips on how to create them, how to price them, and how to know WHAT your audience actually wants.

To find out more about the Build Your Practice Academy and creating passive income, simply click here.


Originally published at Pathfinder Principles Ltd.