Hiring A Marketing Coach — Maximise Your Coaching Partnership
Hiring A Marketing Coach — How To Maximize Your Coaching Partnership For A Salubrious Nutrition Business!
Welcome back to my short article series on finding, hiring, and working with a marketing coach.
I hope you’ve made some significant progress in considering working with a marketing coach because now I want to discuss the most important aspect of any coaching partnership: the effort you put into it.
Marketing Coaching — Making The Most Of Your Partnership
You can make the most of your coaching partnership and get the maximum value by staying focused and how to continue to learn from your coach after your current sessions have finished.
Many nutritionists, freelance dietitians and health coaches make the mistake of thinking that simply selecting a coach will solve all their problems. (It’s exactly like those people who wish this January’s fad diet will be the answer to all their weight loss dreams — and I’m sure we all know one or two!)
As much as we want a simple way out, it just doesn’t exist. The value you get out of your partnership is proportional to how much effort you put in.
For example, your marketing coach may help you identify areas that need attention or projects you need to work on to move your business forward. He might advise you to blog more often, modernise your website, or add a new photo.
Prioritise Your Marketing Coach’s Advice
It goes without saying that whatever tasks he recommends must become a priority on your business to-do list. It makes no sense to pay a marketing coach if you’re not going to follow through, and you both will end up feeling frustrated.
Remember, that no one, including your coach, is perfect. Don’t just follow blindly along with every suggestion and idea without question. If you don’t agree with an idea or a direction he recommends, then you need to discuss it because you still know your business and yourself better than anyone. If you have sound reasons for rejecting a suggestion, you should follow your own judgement.
Make Notes During Your Marketing Coaching Session
Lastly, make sure you make notes during your sessions. If possible, consider recording the call so you can refer to it later. You never know when something that was discussed in passing will spark an idea worth pursuing.
Plus, going back to reread your notes or listen to a recording again just before your next meeting will help refresh your memory without wasting time once you’re on the call with your coach.
I hope this series of articles has provided you with some food for thought and answered a few questions you might have about hiring a marketing coach.
If you missed any of my previous articles, here are the links:
Hire A Marketing Coach — To Grow Your Nutrition Business
Hiring A Marketing Coach — How to get the best possible results
Hire A Marketing Coach: How to choose the right marketing coach
Hiring A Marketing Coach — What to expect from your first session
Here’s to getting more of the right clients and building a better health and nutrition business!
The Uk’s Only Dietitian & Marketing Coach
P.S. If you’re ready to get started with a marketing coach, I’d love to invite you to schedule a complimentary 30-minute Marketing Strategy session with me where we’ll brainstorm marketing ideas for nutritionists, and we’ll take a look at your business, and together we’ll decide if working together can help you grow.