Andrey BrychinThe StartupHow to: User Engagement MetricsPower users make the greatest companies in the world stand out from the crowd. They are in love with the product, engage with it in every…Dec 19, 2018Dec 19, 2018
Andrey BrychinThe StartupA Practical Guide to Net Promoter ScoreIt’s been 15 months, since the moment we adopted Net Promoter Score, NPS in other words, as a customer loyalty performance measure. As an…Dec 1, 2018Dec 1, 2018
Andrey BrychinThe StartupThe Real Customer Acquisition Cost FormulaInterchangeably using critical metrics such as Customer Acquisition Cost and Cost Per Acquisition while projecting growth can play a bad…Nov 29, 20185Nov 29, 20185
Andrey BrychinThe StartupOmnichannel Shopping Patterns: China, Japan, KoreaWith the new retail technology getting more and more accessible to the expending segments of the population, it is getting harder to…Nov 3, 2018Nov 3, 2018
Andrey BrychCustomer Experience vs. Customer ServiceCustomer experience is on of the trendiest topics in business right now. Brands are putting a lot of effort and even more resources into…Oct 20, 2018Oct 20, 2018
Andrey BrychThe Science behind customer decision-making processFeels kind of weird that I’m here talking about shopping. I didn’t really ever expect to be a student of shopping. I don’t really like…Oct 1, 2018Oct 1, 2018
Andrey BrychClosed Beta Announcement 🔥I am EXTREMELY! excited to share that we started Beta testing our Customer Communication platform.Sep 19, 2018Sep 19, 2018
Andrey BrychBREAKING: Yahoo Messenger going down for GoodYahoo revealed that it is going to pull the plug on one of the worlds first instant messengers that have been around since 1998. According…Jun 11, 2018Jun 11, 2018
Andrey BrychFACEBOOK DENIES giving an unconsented large-scale access to user dataThe storm of negativity over Facebook’s privacy issues keeps on coming. Today Facebook’s VP of Product Partnerships - Ime Archibong, made a…Jun 4, 2018Jun 4, 2018
Andrey BrychFACEBOOK DUMPS “TRENDING” after four years of embarrassmentIt’s official! According to the announcement of Alex Hardiman, the Head of News Product, Facebook is scrapping a very controversial…Jun 3, 2018Jun 3, 2018