Droga 5
One of our tasks for “Introduction to Advertising and Public Relations” was to select a company from the A list, that we believe it represents us. The company that we finally select is “Droga5”.
Droga’s 5 DNA consists of : Creatively Led, Strategically Driven, Systems Thinkers and Humanity Obsessed. That is to say that Droga5 is an independent agency in the business of creative problem-solving. From integrated campaigns to business design, our work creates real connections with people and drives results. It is a global advertising agency with its base in New York and an office in London. Droga5 was founded in 2006 and has been recognized as Agency of the Year more than twenty times since 2007. Droga5 clients include Amazon, BMW MINI, Chase, COVERGIRL, Essentia, Harley Davidson, Heineken, e.t.c. Droga5’s first aid is the quality and integrity of its work. In order to succeed world class work it believes that the key is to follow a demanding but also creative strategy and give emphasis to the brand purpose which is the action-oriented definition of your mission and values.
“We solve problems through creativity and collaboration.”
Droga 5 bases its philosophy around what the consumers want to show to people and especially what they want to provide to them. From product innovation to performance marketing Droga 5 focus on a connecting every element at every face of the customer journey.
“Our goal is to create purposeful work that works for your audience and your business.”
One of the first things that needed to be done in a correct way is to add value to people’s lives and not noise. As a marketing company, it wants to make profits by providing to consumers things or ideas they really want and need in contrary to the most companies from the same category who put their profits as their number one goal by creating imaginary needs to buyers.
If we watch the videos that Droga 5 created for the MailChimp campaign, we will understand what it wants to achieve. A marketing-automation platform, MailChimp, asked to help introduce it to the creative class of small business-owners its services could help. What it was needed, was an idea unexpected enough to make the media-savvy target audience notice. And the goal was achieved successfully.
The campaign included nine different projects that rhyme with “MailChimp.”
MailChimp believes putting your personal signature in every little thing that you do it’s not only funny but it helps a business to grow in a healthy way. So an approach that was based on the individuality and creativity, it was the best choice.
The inspiration came from the now-famous mispronunciation of “MailChimp” and nine different mini videos — and not advertisements — were created based on the brand’s strongly targeted philosophy in order to approach the potential customers who were called to find out that MailChimp was behind everything, on their own.
