Andrii DemkoUX is just like Marketing.Coming to UX, not from traditional design, but from business I was so surprised how UX is similar to marketing at its core. I want to share…Apr 14, 2018Apr 14, 2018
Andrii DemkoCritique My Design.Critique is a great method that you can use to do two things: getting things done and becoming a better designer. Designers can spend a…Apr 7, 2018Apr 7, 2018
Andrii DemkoData is not everything for your company.One of my CTO friends of a Philadelphia tech company once said: “Data is everything. Data has become a company asset.” I disagree with this…Mar 24, 2018Mar 24, 2018
Andrii DemkoUnbundling HealthcareWhat is unbundling and why it is important in today’s product world? Unbundling is a way of breaking down big, complicated systems or…Feb 24, 2018Feb 24, 2018
Andrii DemkoSolve real, not imaginary problems having research in your design process.Best products are build based on people’s real, not imaginary problems. Research is the way to get these problems right. Without research…Feb 17, 2018Feb 17, 2018
Andrii DemkoHuman-Centered Design by Don NormanDesigning is not as easy as many people may think. Don Norman starts his book “Design of Everyday Things” with numerous examples of how the…Feb 10, 2018Feb 10, 2018
Andrii DemkoA 100-Year View of User Experience by Jacob Nielsen“What we’ve seen so far is nothing compared with what’s to come.” Jakob Nielsen ends his “A 100-Year View of User Experience” article…Feb 3, 2018Feb 3, 2018
Andrii DemkoLearn CX, not just UX.One of the most complicated design challenges is to create products not just for users, but for companies as well. If we, as designers…Jan 19, 2018Jan 19, 2018
Andrii Demko“WHAT PEOPLE SAY, WHAT PEOPLE DO, AND WHAT PEOPLE SAY THEY DO ARE ENTIRELY DIFFERENT THINGS.”After reading Margaret Mead’s quote, American anthropologist, on thehipperelement.com I realized that it was the most accurate summary of…Jan 17, 2018Jan 17, 2018