In a period of information noise and an excess of information through all possible communication channels, and accurate recommendation is one of the ways to increase the loyalty of our customers and reduce the risks of their churn.

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Recommender systems are an essential feature in our digital world. Recommendation engines are everywhere these days. Some of the biggest brands we engage with every day are built around one, including Netflix, Amazon, Google, and Facebook. More than a third of purchases on Amazon or Alibaba come from product recommendations…

The best way to prevent customer loss is to predict if some of them are inclined to leave you. These analysis and prediction techniques may help prevent or minimize customer churn.

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Customer churn is one of the most vital data points for businesses to track. Customer churn analysis helps you identify key stages in the customer journey where people are falling off, allowing you to pinpoint specific strategies to improve their interactions with your brand and improve brand loyalty.

What is customer churn?

Customer churn…

Do you know your customers? Customer analytics is becoming critical. These insights power businesses’ sales, marketing, and product development efforts and studies show that companies that use customer analytics are more profitable.

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Customers have access to information anywhere, anytime including where to shop, what to buy, how much to pay…

The trade-off between different approaches in Pyspark in the speed of learning and accuracy

In this article, I would like to show the trade-off between different approaches in Pyspark in the speed of learning and accuracy in the task to identify positive and negative twitts.

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Sentiment analysis is extremely useful in social media monitoring as it allows us to gain an overview of the…

A CI/CD Pipeline implementation, or Continuous Integration/Continuous Deployment for Data science.

In this article, I would like to show how to build Continuous Integration and Continuous Delivery pipelines for a Machine Learning project with Azure DevOps.

First of all, let’s define the CI/CD. As said “CI/CD bridges the gaps between development and operation activities and teams by enforcing automation in…

Andrii Shchur

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