Andris MerkulovsinMonetizrSix Myths Debunked About In-Game Advertising1 — Mobile Gaming Lacks QualityNov 7, 2023Nov 7, 2023
Andris MerkulovsSurvey Says: In-Game Advertising A Win-Win Strategy for Brands and GamersMobile gaming has exploded into a massive industry with 3.2 billion players worldwide, making it one of the biggest media channels…Oct 18, 2023Oct 18, 2023
Andris MerkulovsinMonetizrThe Big Deal: What Microsoft Activision Deal Means for BrandsMicrosoft last week sealed the deal on its $69 billion acquisition of Activision Blizzard. This groundbreaking move solidifies its position…Oct 17, 2023Oct 17, 2023
Andris MerkulovsinMonetizrGap Between Mobile Gaming Ad Revenues and Usage Highlights Sky High Potential for BrandsIn an era where smartphones dominate our daily lives, mobile gaming has emerged as a powerhouse of digital entertainment, captivating…Oct 16, 2023Oct 16, 2023
Andris MerkulovsinMonetizr9 Types of Brand Creatives that Work Best with In-Game AdvertisingIn-game advertising for mobile games can be highly effective if executed correctly. The types of creative work that work well for brands in…Sep 27, 2023Sep 27, 2023
Andris MerkulovsinMonetizrIn-Game Brand Goals: A Positive Return on Ad Spend (ROAS)The growth of mobile gaming marks a significant shift in marketing channels available to brands. As gamers spend more time in this…Sep 21, 2023Sep 21, 2023
Andris MerkulovsinMonetizrMonetizr SOC2 Compliance: Elevating Data Security for Brands and Mobile Game PublishersI speak with some of the largest brands and biggest mobile game publishers just about every day. Invariably, almost all conversations…Sep 14, 2023Sep 14, 2023
Andris MerkulovsinMonetizrThe Power of the Word(le): Gaming, its Growing Influence and The NYTimesThe New York Times’ investment of over one million dollars in the Wordle game over a year ago has proven to be a wise decision. Wordle has…Sep 6, 2023Sep 6, 2023
Andris MerkulovsinMonetizrA Few Takeaways from Gamescom 2023Gamescom is the most anticipated event on the gaming calendar every year, and 2023 was no exception. The event attracted 320,000 attendees…Aug 29, 2023Aug 29, 2023
Andris Merkulovs9 Types of Brand Creatives that Work Best with In-Game AdvertisingIn-game advertising for mobile games can be highly effective if executed correctly. The types of creative work that work well for brands in…Aug 17, 2023Aug 17, 2023