“BLOOD BANK”
We are a team of 8 girls, Eleni Georgiou Marilou Karakosta Amalia St Lambrini Tsiligianni Maria Staikopoulou Nefeli Staikoura and me Andromache Efstathiou, who study Communication, Media and Culture in Panteion University. This semester we had the honor to be part of AD & PR lab by Betty Tsakarestou and Dr. Stavros Kaperonis . We also had the opportunity to meet Panagiotis Zaharias, Founder and UX Researcher and Antonis Birmpas ,UX Researcher and Art Direct[https://www.theuxprodigy.com/] and Magy Kontou Co-Founder, Lead UI/UX Designer at SimpleApps [https://simpleapps.gr/en/]. In terms of our class we got into design thinking and we created an app called “Blood Bank” .
We believe that people nowadays spend a lot more time on their smartphones than their computers, so we wanted to create something that would be much more helpful and easy to use for any blood donor. Through our research we found some similar apps who address to blood donors but there was nothing to combine both blood donation and blood seeking and can be used in Greece.
USER EXPERIENCE MAP
In order to find what motivates our users, which are their concerns and hesitations, but most important what they need and which problem does our app solves, we formed a user experience map.
At first, we adapted the stages of user experience map to our app idea and we came up with the following stages. At the beginning, we defined two completely different personas, Nikos and Kate, and we wrote down their stories that somehow led them to find out about our app. The next step is about awareness, how our personas discovered Blood Bank. Then , we analyzed the stage of becoming a member and navigating through the app in order to familiarize with it. After this stage, we clarified where Blood Bank is helping the user and why does he use it. In the end our users gave us the feedback we needed.
You can read our original idea here; https://medium.com/@mariloukarakosta/we-are-colourful-minds-and-during-our-sessions-of-our-ad-n-pr-lab-digital-creativity-apps-c2b2f3e7d7a5
Find out about our site as well here; https://medium.com/@eleni4698/bloodbank-gr-2a33a7ff87cc
