Andy IrelandinEE Design TeamFrom product to service designer — collaboration, framing and directionService designer Andy Ireland reflects on what it has been like to move from a lead product design role to a service design role at BT.Mar 29, 20211Mar 29, 20211
Andy IrelandinEE Design TeamThe importance of naming services after user goalsAndy Ireland from our Service Design team explains the importance of naming services after defined user goals.Dec 23, 2020Dec 23, 2020
Andy IrelandinEE Design TeamHow Service Design is improving our ways of workingAndy Ireland from our Service Design team explains how a user-centred approach is making a positive impact on BT Digital’s work.Sep 30, 2020Sep 30, 2020