Andy MorrisHow Much Should I Spend on Marketing?It’s a common question that doesn’t have a simple answer. Business owners want to know how much they should spend (usually as little as…Oct 22, 20181Oct 22, 20181
Andy MorrisStop Being Cheap with Your Brand Identity“We really like your proposal, but we’re not interested in artsy-fartsy branding stuff. We just care about sales and growing revenue.”Jun 26, 2018Jun 26, 2018
Andy MorrisSmall Business Ownership: Reflections from Year 3Happy 3rd birthday, Hook & Blade. It’s usually at this time of year that I get a bit reflective on what it means to own a small business…May 31, 2018May 31, 2018
Andy Morris2018 Major League Soccer — Campaign Slogans, Hashtags & VideosI was researching branding for Major League Soccer teams in preparation for an internal brainstorm at Hook & Blade. I wanted to see how…Mar 21, 2018Mar 21, 2018