The Mobile Growth Stack: 2022 Redux

This is the third part of a three-part series. In the first part, I outlined how to audit your mobile app retention efforts and in part two, I wrote about Developing the Strategy In the previous article, I outlined some different strategies that can be employed to increase mobile app…

This article is co-authored by Andy Carvell, Kevin Bravo and Tessa Miskell, based on a data investigation project conducted by Phiture in partnership with CleverTap. Introduction ‘Mobile Engagement’ is a nebulous term; it gets bandied around in many situations, often with scant regard for its definition. In the broadest of terms…

This is the second part of a three-part series. In the first part, I outlined how to audit your mobile app retention efforts. Part three will be ‘Implementing the Strategy’ In part 1, I outlined a process for auditing mobile app retention efforts and identifying some qualitative and quantitative signals…

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by me and Gessica Bicego (Blinkist), we talk about failures, missed opportunities, embarrassing blunders and the lessons learned from them.

Our next MGN episode is out! Recorded when the World Cup 2018 was still in it’s final stages, we caught up with Thomas Petit from fitness + nutrition app 8Fit. (Full Disclosure: Thomas also helps out the Phiture team sometimes when we need an industry expert on User Acquisition, although 8Fit remains his primary project).

In this episode, recorded on the road during MAU Las Vegas, Gessica Bicego and I talk to three growth experts about some of the darkest moments in their careers. Episode #2 is live now on iTunes: http://bit.ly/mgnep2 and on SoundCloud: http://bit.ly/mgn--ep2 Note: Due to the nature of recording on the…

NOTE: This is part one of a three-part series. The second part is ‘Developing a CRM strategy for increasing Retention’ The third part is ‘Implementing the Strategy’ In this article, I’m sharing some practical tips on how to go about improving retention in B2C mobile apps, employing strategic use of…

At Phiture, we are often approached by pre-launch, or early-stage companies asking for help and consultancy about growth. We usually reply with thanks and ask them to come back when they have achieved Product/Market Fit. Our position is thus: until PMF is achieved, it’s too early to get serious about…

For growth practitioners, no idea should be too precious to kill — The most important decision a growth team needs to make on a regular basis is whether to re-invest in or divest resources from the current initiative(s). …