Put Your Data To Work

Sharing the top 3 to 5 articles relevant to data collection, data science, analytics, ETL, corporate innovation and leadership.

Disruptive Innovation
Clayton Christensen
talks about Disruptive Innovation potential where companies “sustaining innovations” at the top of their markets because this is what has historically helped them succeed and achieve higher profitability. However, this focus on the top of the market leaves room for “disruptive innovation” at the bottom of the market, giving product or service access to consumers at the bottom of a market that was historically only accessible to consumers with a lot of money or a lot of skill.

Five Digital Marketing Trends That Will Disrupt Your Business
JT Ripton
describes the Five Digital Marketing Trends That Will Disrupt Your Business — advanced marketing automation, data-driven marketing campaigns, crowd-sourced brand content, serious influencer marketing and global marketing for all. Gain a competitive advantage by using new technology to put your data to work.

How Analytics and Data Science are Driving Business Acumen
Amy Porras
expands on How Analytics and Data Science are Driving Business Acumen. This is a quick read describing the steps to convert insights into actionable data and how that impacts business models.

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