6 Facts About Samsung Electronics For An Intriguing Case Study
If you want to ace your Samsung launch case study this semester, you are required to unearth unusual facts about the brand to demonstrate your researching skills. We know that you lack the essential time necessary to delve deep, and hence, here we are at your aid. We have enlisted ten amazing facts about the brand that you can include in your paper to leave an impression on your professors with your Samsung SWOT analysis.
Samsung’s construction division constructed the Burj Khalifa skyscraper in Dubai, which stands to be the tallest building in the world, at 2,722 feet. Here are some fascinating facts about this company that you should absolutely know before you delve deep into preparing an impeccable Samsung launching case study solution.
1. Samsung’s Electronic Ambition Started in 1970 with a Black and White TV
The first product to be launched ever by Samsung was a black and white TV in 1970. The company expanded hugely in the coming decades, and in 1986 entered the mobile game with a car phone. This car phone was received poorly and sold terribly.
2. Samsung Changed Their Logo Three Times
“If it ain’t broke, then don’t fix it” is a motto followed diligently by the Samsung company. Prior to the 70s Samsung has changed their logo quite a few times. However, it stayed pretty consistent, changing three times until it settled on the recent logo design in 1993.
3. Samsung is Dominating the Market of Mobiles
Samsung is the world’s number one marketer of mobile phones. It occupied 21.4% of the world’s largest market share in the second quarter of 2015. Apple holds the number two place with a share of 13.9%. Knowing this fact will help you incredibly in writing a Samsung case study analysis perfectly.
4. What Started as Local Groceries, Turned into a Great Brand of Electronics
In 1938, Lee Byung Chull founded a trading company that dealt in local groceries. This trading company was Samsung that started with 40 employees. At that time, it used to produce noodles as well. It was only in the 1960s that the group ventured into electronics and eventually formed Samsung Electronics.
5. Holds Number 1 Position in the Launch Market
Samsung can be stated as the pioneer in ‘launching electronics’ market. In 2010, Samsung Electronics launched the world’s first 3D home theatre, first full HD 3D LED TV, as well as the Bada platform-based smartphone.
6. Samsung has Suffered and Benefited from the Exploitation of Political Instability
A look at the Samsung launching case study PESTLE analysis solution samples reveals one of the rarest facts on the company. Samsung became close to two different political parties in South Korea. It suffered a huge blowback after associating too closely with the first female President of South Korea. In fact, due to the political indulgence of Samsung, Germany has blocked Galaxy tablets from being sold in stores.
Use the above facts to create a comprehensive as well as engaging Samsung case study and bag the best grades. Here’s wishing all the luck!
