Walmart SWOT Analysis 2020 — Case Study Analysis

Walmart is one of the largest retail companies in the world. In order to identify their competitive strategies in the market, the students first need to comprehend their SWOT Analysis. This article gives a detailed description of the strength, weaknesses, opportunities, and threat analysis of Walmart hr case study.

SWOT Analysis of Walmart Case Study

Strengths

In this part of the SWOT Analysis, the students will get to know about the strengths of the Walmart. These strengths are examined based on the size of its business. Here are some of the strengths that have been discussed below –

· One of the major strengths of Walmart is its brand name. The company has been acknowledged around the world as the largest retail store. The brand value of the company has attracted most of the customers to their store every day.

· Walmart follows the strategy of economies of scale, which means the customers can acquire the products at a lower price. As a result, it becomes difficult for the competitors to beat this strategy.

· Walmart is attractively renowned for its wide variety of products. As a result, consumers can select from a lot of options each time they shop from Walmart.

· Walmart has abroad technological advancement, which makes their work much easier than its competitors. They track down their inventory, sales, and everything technologically.

· Walmart is quite famous globally. Even in other parts of the world, the sales of Walmart is more than in the USA. Hence, having a presence in many countries is a strength for Walmart.

Weaknesses

· The main weakness of Walmart is their treatment towards their employees. There are instances of unequal wages, inequality among the people, and too much workload among the employees. Due to these types of grievances, Walmart has lost its reputation to some extent, and the brand has also suffered.

· A very few products of Walmart are of poor quality, which is a great deal for the brand like them. It hampered their image among the customers, and they have incurred losses due to this.

· Walmart might not align up a good example of the experience for the customer. The other competitors of Walmart carry out the fine ambiance and wonderful experience throughout the purchasing journey for their customers; however, Walmart in that section is lagging.

Opportunities

· Walmart has an illustrious opportunity in the retail sector for the result that it can sell Western products to developing countries. These countries are growing by the economy, and they will be happier if they can receive some cost-efficient products from Walmart.

· In a deep Walmart case study, Walmart can promote its grocery products to compete with other grocery retailers in the market. It will eventually increase their brand value.

· Currently, the trend of consuming gluten-free and organic products is increasing, and Walmart has a high opportunity in that sector.

Threats

· Other retail companies can be a threat to Walmart because they are giving their customers an enjoyable experience throughout the purchasing journey, which is not there in the case of Walmart right now.

· In the recessionary period, Walmart has a threat to their business because, during this time, people do not want to spend much, and that is why they want to consider Walmart to be a shopping place for themselves at that time.

· Walmart is not welcomed in those areas where people want their local markets to sustain. Therefore, in that case Walmart faces a lot of social trouble in setting up their business to this type of area.