A very well thought out article Nejc. There needs to be some consistency in regulating the conduct of startups offering tokens. A clear distinction needs to exist between those offering semi-securities with profit distribution by the back door and platforms like Gnosis with usable Tokens.
The crypto industry itself should take the lead in looking at self regulation as a starting point.
There is a need beyond legal regulatory concerns for a code of ethics for Token offerings. a good starting point would be mandatory Escrow and a requirement to use an ERC20 token.