How might we create a grocery delivery experience that caters to the green consumer?

DISCLAIMER: I am not your typical designer. And no, I’m not saying that I’m special by any means, I’m just different. I’m not a wizard at interaction or visual design, but I am a future-focused UX generalist and someone who understands the business case of design choices. I am a strong UX writer and designer, and a very strategic product thinker. I bring a unique blend of business, environmental sustainability, and technical knowledge to the table, allowing me to approach problems with a unique perspective. This project, for example, is addressing an underserved user group that Instacart will inevitably have…

A real look at fake meat


It looks like meat, it tastes like meat, but is it real meat? The answer may fool you. Fake meat has crept its way onto menus everywhere, ranging from fast-food establishments like White Castle to upscale restaurants like Dave Chang’s Momofuku Nishi. This may be surprising, but according to a recent Gallup survey, 5% of the United States population identifies as vegetarian, another 3% vegan. With these numbers comes a rise in the number of flexitarian consumers — people who still eat meat but are seeking to reduce their meat intake. Additionally, a Yale study found that 58% of Americans…

Two years ago from this past weekend I went to my first ever Hackathon, MHacks 9 at the University of Michigan. For those of you that are not familiar, Hackathons are usually 24–48 hour competitions, in which programmers try to make the coolest and most innovative projects, often including sponsors’ software or technology. The word hacker often brings to mind images of computer geniuses hunched over black and green computer screens breaking into government databases or stealing your credit card information. What I can tell you is that this is far from what I encountered. …

What is a Business Model Canvas?

A Business Model Canvas is a simplified visual representation of the various elements of a business model. It allows you to see the relationships among the parts of your model, identify the hypothesis, assumptions, and risks of your business, and plan validation testing. (Ensuring that the product meets the client’s needs and that it fulfills its intended use in a given environment.) The model also allows the user to find ways to add value and or reduce costs, as well as brainstorm new market disruption strategies. …


Coming up with an idea is hard, especially when it seems that everything that you could ever imagine has already been done. In the ideation process, it is common to experience “innovator’s block,” where you struggle to brainstorm ideas and concepts. Similar to experiencing “writer’s block” when formulating an essay, there are some strategies to get unstuck and to create targeted, promising ideas.

Here’s a few strategies for you to try:

Perspective Training

Think about what it’s like to go through the process of any good or service through the eyes of a consumer. For example, think of all of the steps…

Digital Asset Group

What is the Digital Asset Group (DAG)?

This year, we are launching Wolverine Blockchain’s Digital Asset Group (DAG). DAG will be focused on examining the digital asset landscape through the lens of an investor. We seek to answer the most pressing questions about the space, including what blockchain ventures are being funded? By who? And most importantly why?

What will DAG be working on?

To start, we will be extrapolating on the MIT Technology Review blockchain publication from earlier this year. We will also be examining the economics behind decentralized and distributed systems in technical detail. Specifically, we would like to research the cost of verification in the system as well as the…

The Sales Guy that Peaked in College

Every startup has their Brad or Chad. This guy crushes cold calls during the week and cold Natty Lights on the weekend. He hits his numbers in the office and at the gym. Despite always claiming that he’s got “the sauce,” he still eats plain, unseasoned chicken breast for lunch every day. He’s probably the reason that an order of company-branded bro tanks just showed up on the door step. While this guy is the definition of extra, he is likely the one closing deals for the company, so keep him on your good side.

The Person that is Never in the Office

Don’t let their presence in…

Vitalik Buterin’s December 12th tweet has echoed in my head ever since the day I first read it. While Bitcoin soared to $19,000, the man behind Ethereum reminded us that we have yet to successfully act on one of crypto’s largest use cases: banking the unbanked. McKinsey estimates that 2.5 billion of the world’s adults don’t use banks or other financial institutions to save or borrow money. Sub-Saharan Africa contributes 326 million to that number, meaning that 4 out of every 5 adults in the region is unbanked. …

This week, our meeting’s presentation focused on the evolution of blockchain, Bitcoin, and other altcoins, while the discussion covered an opinion piece on blockchain’s overhype, written by Nouriel Roubini and Preston Byrne.

Presentation — Evolution of Blockchain, Bitcoin, and Other Alts

(Akshay Jain and Justin Zipkin)

Global Regulations

  • Switzerland, Estonia, Gibraltar’s lenient regulations make them some of the most crypto and ICO friendly countries
  • China and South Korea have banned ICOs

US Regulations

  • Greater and Stricter Regulation from the DOJ and SEC
  • Arizona and Wyoming have lenient regulations
  • probed by SEC regarding their 250M ICO subsidiary, tZero

Chinese Regulations

  • ICOs are banned
  • People’s Bank of China announced they…

P2P Energy Trading: an Overview

What is it?

In a world where energy technologies and battery storage systems are rapidly improving, and the sharing economy seems to be disrupting every industry, many consumers are asking, why can’t we trade energy? Peer-to-peer (P2P) energy trading looks to address just that question by enabling people to buy and sell energy to each other directly.

What are the benefits?

One of the main hurdles that prevents small-scale producers (prosumers) of renewable energy from engaging in exchange is regulation from the National Electricity Market (NEM.) NEM requires that vendors on their market have a generator larger than 5 megawatts…

Andy Reed

UX Designer/Writer | Senior at the University of Michigan | Designing for a more sustainable future

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