Denny’s New TV Spot May Just Be a Grand Slam

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Denny’s new advertising campaign showcases the new safety measures in place to keep consumers safe — YouTube

For brands looking to weather the COVID storm, it’s imperative to understand what new consumer needs have emerged and how to best cater to these new needs. Customers adapted to the new normal and have high expectations for brands to solve problems for them.

Denny’s released a new advertising campaign to announce that they remain open for business during the COVID pandemic. In the one minute and ten-second social media and TV spot, the restaurant chain goes in detail the new safety measures in place to make diners feel safe.

The new procedures outlined in the advertisement includes:


House-hunting in one of the most expensive states

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Photo by Stephen Leonardi on Unsplash

Oh, California. Home to beaches, deserts, mountains, forests, warm weather, In-N-Out, Disneyland, diversity, excellent food, and some of the world’s top universities. Where the median home price is double that of the rest of the United States. People just cannot stop moving here.

Although California has so much to give, one thing that sucks here is the cost of living. You will be paying a premium for everything. From rent to a cup of coffee, be ready to sell your kidneys just to make ends meet.

I’ll be showing you what you can get with $1,500 per month in California and throwing in some of my own personal experience. …


Yes, you read that correctly: $100,000

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Photo by Miguel Teirlinck on Unsplash

I am not here to brag.

I want to share my story to motivate you to do the same. I did not start saving seriously until 5 years ago. It took me about 5 years to save up this amount.

I am going to teach you how I did it.

If I did it, so can you.

You probably think that I came from a wealthy family. That my parents handed everything to me. In a way, they helped significantly by paying my college tuition. I am very grateful for that.

However, I’ve been paying my own rent, car payments, and living expenses ever since I turned 18. I worked my ass off to save $100,000 all by myself. …


Are you struggling to generate likes, comments, and shares?

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Photo by Brooke Cagle on Unsplash

When COVID hit, millions of people across the globe were forced to quarantine in their homes. With extra time on their hands, it’s no surprise that consumers started spending more time browsing social media. Live streaming and video chatting became newly popular means of communication.


Would you join in on the Facebook boycott?

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Photo by Alex Haney on Unsplash

On June 17th, 2020, a group of civil rights organizations including the NAACP, Color of Change, and Anti-Defamation League called for businesses to “hit pause on hate” and to stop advertising on Facebook for the month of July. Boycott organizers state that “social media has allowed hate and extremism to spread faster and further than ever before, which causes real harm to real people.” They specifically called out Facebook for spreading hate speech and disinformation.

Over 800 companies worldwide joined the #StopHateForProfit Facebook boycott, pulling millions of dollars in advertising on the platform for July. Many brands and organizations feel that Facebook is not doing enough to stop hate speech and the spread of misinformation on its’ platform. Since Facebook owns Instagram, that also means discontinued ad spend on Instagram. Adidas, Clorox, Coca-Cola, CVS, Honda, HP, Microsoft, Starbucks, Target, and Verizon are a few of the hundreds of brands that joined the movement. …


Utilizing strategic marketing tactics to generate business

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Photo by Louis Hansel @shotsoflouis on Unsplash

Business Model

Eat2Eat.com, an Internet-based restaurant portal, promotes fine dining in the Asia Pacific region. Covering more than 800 restaurants in Bangkok, Hong Kong, Kuala Lumpur, Shanghai, Singapore, Taipei, Tokyo, Seoul, and Sydney, Eat2Eat serves as a guide to the region’s best restaurants. Users can find lists of top establishments in various categories, restaurant reviews, recipes, interviews with industry chefs, and even make online reservations.

Vikram Aggarwal formed the company in 2000 when he saw an opportunity in online restaurant bookings. He noticed that bookings for airlines, car rentals, and hotels were highly automated; but there was not a similar automation tool for information and transactions for restaurants online. In addition, corporations could negotiate discounted rates for hotel rooms and car rentals, but not for restaurants. …


You don’t need to be born rich, to get rich

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Photo by Austin Distel on Unsplash

“Become a millionaire not for the million dollars, but for what it will make of you to achieve it.” ― Jim Rohn

We all dream of getting rich and retiring early one day. We all want that fancy car and luxurious house. At least I know I do. However, is that really possible in this day and age?

Don’t be discouraged. There are millions of people in the world who built their wealth from nothing. One example is my favorite YouTube star, Graham Stephan. …


I was angry at first, but then realized it was a blessing in disguise

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Photo by Andrea Piacquadio from Pexels

We all know that the economy is in a rough place due to Coronavirus. According to CNBC, approximately 50% of Americans lost their jobs.

My company announced a 15% salary reduction in March that lasted about one month. Thanks to a loan from the government, our salaries were reinstated early in April.

I thought that the worse was over and the remainder of the year would be smooth sailing. What else could go wrong?

However, June 30th hit, and that meant the end of the second quarter. Our parent company reviewed our financials and announced drastic cuts.

Everybody was shocked. We were all blindsided. …


The best marketing tools to propel your business or brand

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Photo by Dominika Roseclay from Pexels

Whether you run your own business or work as a marketing professional, picking the proper marketing tools can be a challenge. There are hundreds of services, platforms, and programs that promise to help streamline and grow your business.

The marketing tools you decide on can make or break your business. This guide explores the features of some of the best online marketing solutions.

Website Analytics: Google Analytics

Google Analytics is the most widely used web analytics service on the internet. By installing a block of JavaScript code on your website, Google Analytics allows you to track, report, and analyze your brand's website traffic.

Google Analytics “pools real-time site information for a comprehensive view into user acquisition, audience demographic, user behavior flow, and completed conversion goals” (Segment.com). This resource by Google provides detailed information on how to set up Google Analytics, how to navigate the interface, how to build reports, and how to set up campaign and conversion tracking. …


The Future of Online Media and Society

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Photo by Javier De los Santos on Unsplash

The future of online media and the digital age are hard to predict. Henry Jenkins, an American media scholar and founder of the Comparative Media Studies Program at MIT argues that the digital age is marked by the rise of three interrelated phenomena: convergence, participation, and collective intelligence (Grazian).

Grazian believes that these three concepts can assist us in understanding the future of popular culture. Convergence, participation, and collective intelligence are reshaping popular culture in the digital age because each provides a different set of opportunities and reasons for neutralizing expectations.

Convergence

First of all, convergence can be defined as coming together from different directions. In terms of popular culture, convergence is the coming together of different content across multiple mass media platforms and industries. This allows media content from different platforms to bring exciting and dynamic new forms of cultural production (Grazian). …

About

Andy Lau, MBA

Business, Marketing, & Productivity. Contact: andylau.biz@gmail.com

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