Andy ShieldHow to write for an American audience when you’re British.Fill your fanny pack with biscuits, we’re going Dutch.Nov 1, 2016Nov 1, 2016
Andy ShieldThe Future of Advertising Looks Like Your PastTraditional advertising isn’t dying, but boring advertising is. The kind of airbrushed, gleaming smile “quite obviously advertising”…Oct 20, 2016Oct 20, 2016
Andy ShieldThe 7 Deadly Sins Of UX CopywritingA list of simple tricks to keep you out of Content HellMay 3, 2016May 3, 2016
Andy ShieldinInvironmentOne man’s fight to save a generation of tigersAnd build a school in the jungle...Apr 23, 2016Apr 23, 2016
Andy ShieldinOn AdvertisingYour Content SucksQ: Do you pay cheap copywriters for keyword-stuffed content?Apr 19, 2016Apr 19, 2016
Andy ShieldThe Reluctant LeaderAround 10 years ago I left a corporate job in London to escape the routine and pursue something I loved. From humble beginnings, an acorn…Aug 31, 2015Aug 31, 2015