Week Nine

This week we learnt about social media and how to apply it to a brand/yourself/a company. Discussing topics like social media marketing strategies, analytics and image, really got me thinking (both from a business and personal stand point). Firstly, it made me think of how to use my personal social media appropriately and how to create an image/brand for myself.

More importantly, it gave me ideas of how to use social media more effectively from a business’ view. Currently I work for a clothing brand called Muttonhead as their Media Manager. We are always looking for new ways to better our brand image and social media, so weeks lesson was particularly useful for me. Hearing how to use marketing strategies like Twitter analytics to view the activity from your followers was really interesting. It’s something I’d definitely consider pitching to my bosses. Same idea with Google Analytics, it’s amazing to see what works and creates a lot of activity from your followers to see what they are truly interested in., Ultimately, helping you create and better develop effective marketing strategies.