In part, this can be explained by the fact that in many cases the people in positions of authority in clubs are also of an age and an inclination to be wary of new ways of doing things. Hence some (not all) clubs’ half-hearted, or non-existent, attempts to engage with the local parkrunners, and a lack of an up to date online presence.
Really enjoyed this article.
Edward Price

I think that by and large, social media only really works if you’re already using it — the crews do well on social platforms because all their members are already posting on those social platforms. It’s a bit chicken and egg, but to add social media to a volunteer’s list of responsibilities is a big burden, especially if they are starting from scratch. Whereas if they’re already there, it’s super easy.

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