Andy WhitlockWhy and how you should user-test your brand attributesWhen deciding how to position your brand you should - to paraphrase Mark Ritson - “choose the three things you’d like people to think about…3 min read·Mar 18, 2022----
Andy WhitlockNo labels, no confusionIt’s 10.33am and I just challenged myself to write a post in ten minutes (because of this twitter thread). This one is a simple piece of…2 min read·Jul 1, 2021----
Andy WhitlockPositioning and rebranding a VCA new case study from The Human Half4 min read·Jun 16, 2020--2--2
Andy WhitlockStory Blocks: A tool to help founders capture their company storyMost successful founders know what problem they’re trying to solve, why it matters, what their approach and solution is and so on. But…4 min read·Dec 10, 2019----
Andy WhitlockHow much is clear language worth?It’s easy to agree that good communication has value, but how much value? What’s the cost of not having it?3 min read·Jun 5, 2019--1--1
Andy WhitlockWriting is acting. Writing is illustrating.If you’re an aspiring copywriter, this post is for you.6 min read·Apr 24, 2019----
Andy WhitlockSome companies you should know aboutI’ve worked with some wonderful companies over the last year. I will, inevitably, write a self-promotional piece about what I’ve been up…2 min read·Jan 3, 2019----
Andy WhitlockWhy you should build your brand from the inside outMost people agree that Brand is important, but not everyone agrees what a brand is. Not a great starting point for building one. The…8 min read·Sep 6, 2018--4--4
Andy WhitlockWhy are we afraid of simplicity?Or, if you like provocative titles, DEATH TO THE 300-SLIDE DOCUMENT!4 min read·Jul 13, 2018----
Andy WhitlockBrand Purpose without all the nonsenseor, How to get excited about your brand without being a delusional idiot8 min read·Jul 10, 2018--1--1