…Doggedly remove barriers in the creative process, and stop trying to swoop in with all the answers. Find your youngest, smartest employees and put them in roles with decision-making power that scares you. And let them show us all a new way to work.
Long form content and modularization are complementary, because it is in the modularization of content that long form becomes scaleable. The key lies in creating a system that allows all content types — photos, slide shows, videos, document embeds, social call-outs, etc. — to be created individually and snapped into a larger template like legos (this is basically what is happening with FOLD).