Aneri DoshiWant to work for a sustainable non-profit? Here’s what you needWhat has remained unchanged for decades? Climate change has been a topic of conversation for years. The people advocating for change have…May 16May 16
Aneri DoshiAre we talking about women’s rights too much?Spencer Stuart, a consulting firm in the United States published a study titled Fortune 500 C-Suite Snapshot: Profiles in Functional…Apr 2Apr 2
Aneri DoshiThe worst copy I’ve ever written.I genuinely thought it was a really good piece of work until someone told me it was not.Aug 13, 2023Aug 13, 2023
Aneri DoshiWhat Writer’s Block Feels Like“Eh? What does that even mean?” For all those who were plagued by this question, let me start at the very beginning. According to Wikipedia…Aug 1, 2023Aug 1, 2023
Aneri DoshiI’m a copywriter. And I can’t write.Yes. I said what I said. But hear me out, please.Jul 8, 2023Jul 8, 2023
Aneri Doshi3 little green flags of my workplaceThese little things are the reason why I love my jJun 29, 20231Jun 29, 20231
Aneri DoshiHere’s why I love working for boring brands.When I first considered the possibility of working in advertising, I was a naive, wide-eyed kid. I admit, I was caught up in the glamour of…Mar 27, 2023Mar 27, 2023
Aneri DoshiThe only way to get award-winning headlines.If you’ve been working in advertising for any amount of time, I’m pretty sure you’ve been told to make your headlines snappy, memorable and…Mar 17, 2023Mar 17, 2023
Aneri DoshiHustle or talent? Neither. This is the most important key to success.I am not talented. I was not a born genius with a golden and artistic flair. And neither am I capable of hustling 15 hours a day to get…Nov 16, 2021Nov 16, 2021