All things must come to an end so that they can start anew — I’ll keep this one short and intimate. I’m taking a break. I’ve been called smart, I’ve been called stupid, but none of you called me by what I really am: thankful I’m thankful that so many people I’ve never heard off sit down and read through what I had to…

Each time someone mentions “scrum” as a way of delivering value, a product manager dies — I don’t like the agile community… there, I said it. Stone me. Of course, I don’t have a problem with agility itself. It’s not that I prefer waterfall or anything. I also don’t dislike agile coaches or scrum masters across the board. …

During WWII, the US department of war produced the most well-succeeded marketing campaign ever. What can a Product Manager learn from it? — This is an iteration from an article I wrote back in April. Although the message is pretty good, It’s one of my least seen pieces. I’m republishing this in the hopes that more people get to read it this time. Managing stakeholders is one of the toughest, if not the…

This is the billionth article on Medium about “how I did it”, but that doesn’t mean I have nothing new to share — I started writing on Medium on April 1st 2022 (no joke) and haven’t stopped ever since. I would be lying if I tell you there is a great scheme or big plans behind it. The idea to create content came to me because I was “silent quitting” my former job…

This reinterpretation of the Opportunity Solution Tree helped me bring the product mentality to conversations successfully. — Not all companies do Product management (Product) the same way. Ideally, a few do it well, while the majority do it poorly. Some do it worse than others, to be fair, but in theoretical terms most are wrong. The main culprit seems to be companies practicing the feature factory mentality.

Platform Product Management is all the rage right now, but it’s a whole other game compared to regular Product Management — Imagine a seasoned cowboy travels to southern Africa in the early 1800s. Walking on the Savana steppes, the man searches for a new horse to call his own. Near a pond, he sees a group of striped black and white horses. …

How to build great products without jumping from one meeting to another — Home office is a blessing in my opinion, but nothing is so perfect that it can’t have some problems. Product Managers always had to attend a lot of meetings, but with the end of co-located squads, the amount of those meetings increased exponentially. Even if you go to the office…

Why a Brazilian credit card company and Amazon failed equally despite being so different when it comes to product mindset? — If you are not from Brazil (and I know most of you aren’t), Cielo is a name that doesn’t ring any bells. I’ve worked for a subsidiary company of theirs from 2013 to 2019 and I was close to a lot of their tech initiatives regarding payments on that period…

One of the most jarring quotes from “Inspired” is not only feasible, but it’s also very common. You just didn’t know that. — I have a love-hate relationship with Inspired, and I know I’m not the only one. I evoke Cagan’s name on every occasion, but I called the man “delusional” on a previous article. …