MrJWW — Rise to Fame of a Social Media Influencer
When stylish car YouTuber MrJWW uploaded his first videos on YouTube for the first time on October, 2015 he didn’t have any subscribers. In a Forbes interview, he said he was testing the waters then. Born James Walker, the English social media sensation is now also a writer for men’s magazine, GQ. His first uploads were “test content,” and he didn’t even show his face on camera. The clips were short and sweet, and far from the latest high end productions on his channel, which showcases Porsches, Ferraris, and Lamborghinis.
James Walker loves supercars. His passion for supercars is evident in his travels and adventures, which he shares online through vlogging. Now, he is a social media influencer as well. The supercar dream is very much alive, and James Walker is enjoying every minute of it.
A petrolhead above the rest
Early this year, MrJWW was invited to drive the McLaren 570S on the snow — but not just on any snowy road. Not many English petrolheads can say they drove a supercar on a surface with almost no traction with an Arctic sunrise in the background. He was joined by Brunno Senna, ex-Formula One driver in the Pure McLaren Arctic Experience and drove the Sports Series supercar in the Arctic Circle.
Indeed, James Walker is not an average petrolhead. He is living the dream of petrolheads worldwide. Aside from his growing personal collection, supercar manufacturers are lending him cars to drive and present to the world. What do you do when you have become an automotive lifestyle YouTuber but collect more cars, and make more high quality, interesting videos? Of course, there are invitations to important car events and major car launches in different countries.
A recent post, “Here’s What It’s Like To Drive A Formula 1 Car! The Most Emotional Drive Of My Life,” now has 293,283 views and 1,443 comments. The almost 16-minute video plays like a short film. James Walker, who had never uploaded a video online before October 16, 2015 is now a bona fide Automotive lifestyle YouTuber and video maker. Mr JWW owns a successful apparel company as well.
Building a community
The supercar driver welcomes everyone to his channel with, “I guess if you’re reading this you’re either interested in cars, Mr JWW or both, so thanks for stopping by.” Evidently, most of the people who drop in find reason to stay. As of this writing Mr JWW has 290,706 subscribers on YouTube. That makes James a happy fellow. Surely, his Ferrari F12, Porsche 911 GT3, Audi RS6 Performance, and Range Rover Autobiography make him even happier. And those are just some of the cars he owns proudly.
MrJWW is also a successful entrepreneur. He can breathe easy, but he does not slack off. Building and maintaining an online community takes dedication and hard work. He has to be vigilant. He knows that he must keep producing content that invites more people, and keep them wanting for more.
Social Media Influencer
Anyone with a supercar can drive it and post vlogs online. But, to become a social media influencer, they have to think about strategy, content, and branding and most of all you are going to have to upload high quality videos in order to get thousands of Youtube views. Mr JWW realized early on what YouTube is about. He said, “YouTube has evolved into a serious contender for entertainment alongside commercial TV. Competition has grown and viewers expect higher quality content.” When he decided to improve the production quality of his videos, he was rewarded with a deluge of followers on Instagram and YouTube. Evidently, those who are willing to invest in quality easily find themselves enjoying a build-up of followers. This is not surprising at all. After all, great sound and arresting imagery grab attention. These days, if you don’t get the attention of your target audience someone else will.
People follow what they perceive to have value. Social media influencers are on top of their game because they are original, consistently performing, and always offering something new. Social media influences are in a unique position to bring regular folk with Internet access to places and people they aspire to see. Those who deliver — social media figures like MrJWW are on top of their game because they understand what they have to do to keep their followers happy and interested.
A shining beacon
Because of his current position, Mr. JWW has the means to produce even better content. Even if he chooses to just use his iPhone, like he used to do in his early videos, a new post on his McLaren 675LT is sure to draw in thousands of YouTube subscribers. He has already established his authority and influence on social media. Yet, James is aware that only hard work pays off, and to remain on top of the niche, he must keep producing extraordinary content for his followers.
MrJWW is a shining beacon to his followers and his position draws strength from them. His community decided that he is a social media influencer, and they will keep deciding whether he remains in that position or not.
