Angela Diamant – Medium

Angela Diamant

Angela Diamant

Super Bowl 2022 Ad Rankings — Food

The Super Bowl is all about big for marketers — big money, big audiences, big opportunities, and big stakes. It’s not surprising then…

Feb 18, 2022

Doritos Super Bowl Ad Testing 2022

Feb 18, 2022

Angela Diamant

Which UK Christmas ads are on Santa’s naughty list in 2021? | Ad Testing

Just like the holiday season itself, Christmas is a chance for advertisers to let their hair down and flex their creative muscles. However…

Nov 19, 2021

Which UK Christmas ads are on Santa’s naughty list in 2021? | Ad Testing

Nov 19, 2021

Angela Diamant

Has John Lewis lost its Christmas sparkle? | Ad Testing

Thanks to their hotly-anticipated, awe-inspiring Christmas campaigns, John Lewis has long been synonymous with the festive season —…

Nov 12, 2021

Has John Lewis lost its Christmas sparkle? | Ad Testing

Nov 12, 2021

Angela Diamant

John Lewis insurance creates a mess | Advertising Testing

After just two weeks on-air, John Lewis’ latest launch for Home Insurance was hastily pulled amidst a flood of complaints — most notably…

Nov 9, 2021

John Lewis insurance creates a mess | Advertising Testing

Nov 9, 2021

Angela Diamant

‘Tonight, I’ll be Eating…’ delivers for Uber Eats yet again | Ad Testing

Uber Eats’ ‘Tonight, I’ll be Eating…’ platform has been a phenomenal success story. Launched in Australia in 2017, the campaign — produced…

Oct 29, 2021

‘Tonight, I’ll be Eating…’ delivers for Uber Eats yet again | Ad Testing

Oct 29, 2021

Angela Diamant

De’Longhi and Brad Pitt — the ‘Perfetto’ couple? | Ad Testing

Brands enlisting celebrities to endorse their products isn’t anything new. Whether it be Babe Ruth and Red Rock Cola in the 1930’s, Nike’s…

Oct 15, 2021

De’Longhi and Brad Pitt — the ‘Perfetto’ couple? | Ad Testing

Oct 15, 2021

Angela Diamant

Is Häagen-Dazs’ refresh still cream of the crop? | Packaging Testing

As communication channels become more fragmented and reaching consumers ever-increasingly difficult, the role of packaging in the marketing…

Oct 8, 2021

Is Häagen-Dazs’ refresh still cream of the crop? | Packaging Testing

Oct 8, 2021

Angela Diamant

Gone in 6 seconds — debunking bumper ad myths | Ad Testing

The 6-second, non-skippable “bumper” ad format presents a unique (sometimes exciting, sometimes daunting!) challenge for marketers — a…

Sep 30, 2021

Gone in 6 seconds — debunking bumper ad myths | Ad Testing

Sep 30, 2021

Angela Diamant

Angela Diamant

We analyze advertising campaigns and product launches from around the world and produce learnings for marketers.

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