Angela Colter
Researcher and strategist at Electronic Ink, @angelacolter
Why changing a policy won’t change human behavior
First you have to understand why people do what they do.Bruce and Marie are hourly workers on the late shift at a university. Their schedules are planned a few weeks in advance by their employer, a sub-contractor. When next month’s schedule is posted, they decide to swap a shift with each other. When Bruce shows up for Marie’s shift and clocks in with his employee ID, the system alerts the manager that Marie hasn’t shown up for work and that Bruce is working a shift he wasn’t scheduled for.Angela Colter3 min read