…on would function. With the number of possible file types, sources, and search queries from a user, we needed to see the app in motion to find weaknesses and gaps in the logic. In order to move quickly, the design and development teams worked together to build small prototypes to test type sizes, animations, and real data. This rapid turnaround quickly found errors in the designer team’s logic and new solutions to product design problems.
The first app to be designed was the iOS experience. Starting on the smallest screen that Binocs would be built for (we’ll see about Apple Watch down the road) allowed the team to build for high-quality experience in just a few hundred pixels. Extraneous information was stripped out or pushed to a secondary page so that the search results focused on the exact information that a user needed at any given time. The design on mobile followed a prioritization schedule: the most important thing for a user comes first, the second most important thing for a user comes second, etc. This simple process ensures that there is a clear hierarchy of importance by organizing the content around this list.