13 Benefits of Writing a Blog for Small Business Marketing

Small businesses need a blog.

A blog is a powerful tool for establishing a business as a leader in an industry.

But small businesses (and their owners) rarely have the time to sit down and write.

Between servicing clients, managing employees and keeping things moving smoothly, it can be downright impossible to find time to regularly create and promote blog posts.

Whether you choose to add a staff member, outsource to a content agency or find a freelancer, blogging is something most companies need to do.

Keep reading to discover specific reasons a blog is beneficial to long-term business growth.

1) Increase Website Visibility in Search Engines

When you’re one business in a sea of competition, finding ways to stand out really pays off. A blog is a low-cost tool you can use to increase website visibility and placement in Google’s SERP’s.

Essentially, this is because your site is full of relevant information that web users are searching for.

2) Gives your Brand Personality a Time to Shine

The internet is notorious for making companies seem like just another digital presence.

But when you highlight your company’s personality though a combination of blog and social media content, you can make the brand personality, values, and voice stand out against competitors.

3) Repurpose Blogs to Create New Marketing and Sales Material

By maintaining a blog, you’re also building a long-lasting library of informational assets for your company.

By having a comprehensive catalogue of blogs on your site, you can use that content later on to create other marketing and sales materials, such as brochures, product descriptions, and more.

4) Low Cost Marketing

The cost of maintaining a blog is much less than running regular advertising campaigns.

Just take a look at an illustration of this difference using the infographic from industry leader, Marketo:

5) Fill Your Social Publishing Calendar

Despite being a crucial tool for all businesses, social media is a difficult medium to use. This is because of to the sheer volume of content that must be published in order to stay relevant.

For business owners, creating enough content to keep your social calendar full is intimidating — especially if writing and curation isn’t a personal strong point.

But by pulling informational tidbits from existing blog posts and sharing them on social media, you can create more social content, faster.

6) Build Trust with your Customers

Your leads (and existing customers) want to know they do business with a professional, knowledgeable company.

By using a blog to share your brand’s voice and knowledge with the public, your company can build trust with your target audience.

7) Helps to Increase your Site’s Authority

Blogging is undoubtedly a long-term marketing solution — success never happens overnight.

But over months and years, an active blog has been proven to improve a site’s overall authority.

This is because search results are impacted by how often a site is updated, maintained, and engaged with by users.

8) Helps you Rank for Voice Searches

Today, more and more people turn to their cell phone’s voice search feature to find information and business services online.

When the voice search tool is used, people tend to speak with more natural speech. This means that they use long-tail keywords in their searches instead of short tail keywords, which are considered “normal” in traditional typed searches.

More people are turning to voice search to find business services online — long tail keywords are the future!

-via @pro_creativity

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9) Increase the Number of Leads You Generate

In addition to all of the above benefits, blogging allows your company to generate leads — when executed with the correct strategy.

By using blogs to drive traffic to your site (and optimizing them for lead-gen), you can begin creating a list of leads for your sales team to work with.

10) Address Customer Objections

Another excellent way to use a blog is by answering the most common concerns and objections your target audience may have about your products and services.

By creating a list of common objections — then writing a blog in response to each individual objection — you can build an ultimate online sales tool that helps to overcome common objections for you.

By using blogs to drive traffic to your site (and optimizing them for lead-gen), you can begin creating a list of leads for your sales team to work with.

11) Act as an FAQ for your Business

In addition to addressing customer objections, a blog can also act as a huge FAQ resource for your customers and new staff.
When online customers have a question about your product or service, they can use your blog as a way to find answers to those specific questions.

12) Give People Real Value

Despite what people say, one of the biggest reasons a blog is so valuable to your business is because it can bring people real value when the right topics are covered.

By providing information on little-known (or written about) topics, you can provide site visitors with real value that helps them with their challenges.

13) Explain Important Issues About the Industry

There’s times in every industry that something occurs and throws off the rest of the industry entirely.

When there is uncertainty, doubt, or distrust in any industry, developing content that promotes good faith is a great way to reposition you company as a trustworthy, helpful business different from the competition.

Today, having a blog is a staple of a digitally visible business. If your company depends on clients in a local market or out-of-state area, leveraging blogs as the heart of your content marketing strategy helps to build long-term brand value.

Additional Resources on Blogging:

20 Places to Find Blog Post Ideas

The Basics of Keyword Research