TBH, this is old news…
We’ve known for ages that to get “free” reach from your business page is hard… but using FB advertising the right way works. Only in sequence and to the right destinations, though, once you have mastered Organic Attraction Marketing.
How to master OAM?
Just do it:
The right number of posts or livestreams in groups and from your personal profile…
The secret is getting the tone of these right. Not spammy. Not salesy. Just helpful.
Just as ‘a bad workman blames his tools’, a poor marketer fights against the rules of the platform he uses. The platform makes the rules: the secret is playing well inside them.