How Coconut Oil Became So Popular

If you haven’t noticed, or started using it already, coconut oil has become a major superfood in the last decade. Supermarkets across the world are now packed with coconut products. Everything from chips, water, snacks, spreads, and even activated charcoal are available for coconut-crazy consumers. The love and obsession around coconut oil is real, but how did it get so popular? How did coconut oil become the health food scene’s go-to superfood for nearly any physical ailment?