At Angelic Digital, we’ve had a lot of people ask us the difference between Google Ads (previously Google AdWords) and Facebook Ads so we’re hoping to demystify some common misconceptions and help you decide which platform is right for your business.
Google Ads (previously AdWords): Paid Search
With over 93% of all search experiences starting through Google — the search engine provides a unique and highly effective advertising opportunity to achieve the return on investment your business needs.
Google Ads lets you build marketing campaigns that suit your business need including text-based search ads, graphic display ads, YouTube video ads or in-app mobile ads. It is a great tool to capture customers that are in the market to ‘buy’ and have already identified their ‘need’ however, are unclear on exactly who to purchase from.
Text-based search ads appears next to search results on Google while Display ads show up across a network of over two million websites and apps where your customers are. It’s no question why our clients have experienced positive ROI when using it.
As an advertiser, there are many bid strategies available. These are tailored to different types of campaigns. Depending on which networks your campaign is targeting or whether you want to focus on getting…
