Things Content Needs To Get Bigger Traffic

We all keep hearing “Content is King” a lot. But the matter of fact is that the content is useless when you don’t have appropriate strategy to promote the content. On the other hand, if you have an established website and you have good promotion strategy at hand, there are a few things that you can do to ensure an incoming flood of internet traffic. Remember, first you need to make sure that you have right foundation for building content.

Ask Questions

First thing that you need to know while developing content is that if your content really gets popular among your audience. For this purpose, you need to ask people questions about the topics you work on. You can take help from a tool named Ahrefs to find out the questions people ask about your topic.

Competitors

When you are promoting your content, the second most important thing to keep in focus is the competition. You need to be aware of your competitors and the level of competition they are giving you. For this purpose, you can again take help from Ahrefs. Using this tool, you can enter competitors’ domain in the relative field and filter out the top performing pages. This way, you will be able to see what things they would do right in order to get traffic.

Blogs

You can do a little more research to find out the blogs that cover your topic. You will need to follow the same procedure as that of finding competitors in order to find out the best blogs. Since blogs give detailed insight to the topics, you can use this information to get better idea about developing content for your site.

Now after getting an idea about the right topic and content, there are a few other things that you will need to work on.

Structure

Generally, you need to make sure that the content on your main pages is not less 2000 words per page. With this length, the content can be both comprehensive and detailed enough to provide better insight about the topic. Other things that you will need to work on include Internal Page Menu, media (such as images and videos), and appropriate headings.

Internal linking

Internal linking is often overlooked by most of the website owners and content creators. However, the matter of fact is that internal linking can actually help many of your website pages to be pulled up in the search rankings. Since you would be adding more pages to your website, make sure that you are linking those pages with already existing ones having relevant content.

Make it look good

In the past, SEO was all about influencing search engines, and it used to work too. However, Google now prefers the websites which can provide value to end users. The elements which are considered in this regard include quality of the content and the way content looks. Thus, you have to make sure that your content is capable of providing better user experience along with the quality.

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