Should You Go Online to Buy Your Engagement Ring in Singapore?

Angeline Yoyo
Jul 21, 2017 · 3 min read

Thinking of shopping for your engagement ring in Singapore? Read this first.

Just as wedding websites and apps have changed the way you plan a wedding, online jewellery retailers are completely transforming the experience of shopping for engagement ring or wedding bands. Gone are the days when you would go to multiple jewelry stores and stress about not being able to find the perfect one. Now, your choices seem limitless as you connect your device to your Wifi and search for an engagement ring or wedding bands in Singapore worthy of being worn for a lifetime.

Why buy online? The answer is simple. For years, jewellery chains with retail stores have been getting away with high prices. And all thanks to the internet, we now know how much diamonds really cost. Online stores have lower overhead. They don’t have to pay to rent space in a mall, invest in security, nor do they need to pay sales staff. All of this means you pay a much lower price online.

While some are still hesitant to buy diamond rings online but thanks to the ever-improving technology and widely-available educational resources, customers are becoming more receptive to the new buying trend. You can easily obtain detailed information of the diamonds such as the grades and even the prices. Some websites even provide images or 360° videos of the actual diamonds! Furthermore, all the diamonds are independently certified so you can ensure you are getting the quality of what you paid for.

The more well-known international online retailers are Bluenile and James Allen from USA. However if you prefer something closer to home, you can consider Singapore-based Fonder Diamond.

What makes Fonder Diamond stands out among both the online and offline store retailers is that Fonder Diamond has combined both the online and in-store shopping experiences, while maintaining the promise of being the best price in Singapore! In fact they are even willing to match the price and pay the difference if you find a comparable diamond for less elsewhere*!

Ultimately, diamonds bought online are the same quality and cut as diamonds you find in store — they just cost up to 40% less. As long as you do it right, buying an engagement ring online could be one of the smartest decisions you make.

Buying engagement rings in Singapore without seeing the actual diamond may seem like a risky business, but those who have tried it reported a good experience and tons of $$$ saved.

Here are several excellent reasons to turn your skeptical nay into an aye. Go on. Give it a go.

1) It’s Beyond EASY

You can search for and select an engagement ring at home without the stress and fuss of having a sales-person pressure you into buying that over-your-budget engagement ring.

2) It’s Way More AFFORDABLE

You can find better prices for big-ticket items like engagement rings from online-only retailers because they don’t have the overhead cost brands with brick and mortar locations have. At Fonder Diamond, for instance, you can actually save 30–50% by buying online vs. in-store.

3) You Have A Lot MORE CHOICES

Inventory is limited at commercial retail stores…be it whether you’re going to a big brand name or a small jewellery store. Fonder Diamond has over 100k “Certified Diamonds” to choose from, allowing you to create the right combination of the 4 C’s (cut, clarity, color, and, carat) for your taste and budget. If you can’t quite decide, visit their showroom and speak to their team of consultants.

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