Angelo Ponzi – Medium

Angelo Ponzi

Strategic Pivots: When’s The Right Time To Change A Marketing Strategy?

In marketing, the status quo doesn’t always meet the mark. As your business evolves, keeping your marketing strategies fresh and relevant…

4 min readJun 6, 2022

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Strategic Pivots: When’s The Right Time To Change A Marketing Strategy?

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Angelo Ponzi

In the Sport of Marketing, Are You Playing Offensive or Defensive?

Every marketing strategy is unique, depending on your company’s unique positioning and brand characteristics.

3 min readMay 3, 2022

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In the Sport of Marketing, Are You Playing Offensive or Defensive?

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Angelo Ponzi

Working from Home, Tips from a Sweatpants Pro

Right now, everybody is experiencing an unprecedented change in the way we live our lives. Many of you now, for one reason or another, are…

4 min readMar 20, 2022

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Working from Home, Tips from a Sweatpants Pro

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Angelo Ponzi

Strategic Marketing, Inside & Out

Your plan is in motion, and you’re officially converting leads into committed clients. This means that your marketing plan has officially…

4 min readFeb 28, 2022

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Strategic Marketing, Inside & Out

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Angelo Ponzi

Competitive Intelligence: Know Your Competitors, Don’t Copy Them

In a recent article, we highlighted the importance of establishing a competitive intelligence program for your business in an effort to…

3 min readJan 20, 2022

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Competitive Intelligence: Know Your Competitors, Don’t Copy Them

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Angelo Ponzi

Building Brand Relationships Through Referral Marketing

Think about the last product or service you made a plan to invest in.

3 min readJan 6, 2022

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Angelo Ponzi

Marketing Architects: Designing a Sustainable Brand Foundation

Have you ever seen a building that looks really cool, only to find out later that it is not structurally sound? Your marketing is no…

3 min readDec 19, 2021

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Angelo Ponzi

Competitive Intelligence: Helping You Build Stronger Brand Strategies

If you want to thrive in the market, then you should understand your competitors and yourself. Here are some tips from CMO Angelo Ponzi.

4 min readDec 7, 2021

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Angelo Ponzi

Values: Your Brand’s Underutilized Marketing Strategy

When it comes to marketing, your product is only the tip of the iceberg. While crafting how you will present your product (or service) to…

3 min readDec 7, 2021

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Angelo Ponzi

Supply Chain Crisis: Coping With the Global Ripple Effect

If you’re an American business owner, the increasing challenges in the supply chain are likely on your mind right now.

5 min readNov 11, 2021

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Supply Chain Crisis: Coping With the Global Ripple Effect

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Angelo Ponzi

Angelo Ponzi

With over 25+ years of experience in marketing and branding, and currently work with companies as their fractional Chief Marketing Officer

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