Waikiki beach Showcase
The Waikiki Beach Showcase is an event in Honolulu, Hawaii, which offers both Lacrosse and Soccer showcase tournament events. However, the request was not for a sport specific logo, but for a logo that incorporates a Hawaiian and especially a Waikiki Beach feel where the showcase takes place.
So, I came up with a concept of a hand-lettering based logo on two versions, complex-colored and simplified. Both graphics have elements of Waikiki neighbourhood skyline combined with the famous monument, diamond head and the seafront.