And We Stepped It Up with One America Appeal.
Less than a week after I published my piece on the way Advertising Must Step It Up with DACA & Other Social Issues, my team at CSpence embarked on another incredible journey to use our creative force for good, helping to unify the nation and create awareness about how the country can help and stand up for communities in need.
In response to the devastation wrought by recent hurricanes in Texas and Florida, Roy Spence and Judy Trabulsi, founders of GSD&M, inspired the five living former American presidents to join together to launch and sustain the One America Appeal. We joined to produce the two films, “Our Friends in Texas” and “One America Appeal” which send viewers to OneAmericaAppeal.org.
In this historic cooperative efforts, the former presidents encourage our nation to come together in unity to help support the people and communities affected, and the first responders, organizations and volunteers who have provided assistance to the hurricane victims.
The films aired on NFL during Monday Night Football, FOX and CNN, reaching millions of people in hopes of helping the victims of the disasters by encouraging the viewers to donate to organizations providing vital supplies and services to those affected by Hurricane Harvey and Irma.
Hope you can enjoy and engage.
Our Friends In Texas