Earlier I had written an article about “Creating product requirements” and I hope it helped a lot of new product managers. I wanted to write a detailed PRD in hopes to help other PMs.

The PRD was for a failed startup attempt but I hope it would help others to structure their product requirement.

Intro & Goals

“Helping India to become atmanirbhar”

We’re solving problems of trade for the entire supply chain, from manufacturer to distributors to retailers to the end consumers. For the MVP stage, we will focus on solving the trade between the manufacturer and distributor/retailer. …


The e-commerce platform has 4000 product ids in the price range of 999–3500. How would you define sorting for this range to ensure the best result? Also, define what you mean by the best result — in terms of metrics you will judge.”

Assumptions:

Considering the sorting mechanism for a particular category — Best Sellers, Comfort, New Arrivals, etc

Sortings:

Following are the sorting mechanism the eCom platform should have:

  1. Default: This is typically based on the popularity (Popularity Sort)
  2. Most Viewed: Based on the # of views (DESC Order)
  3. Biggest Saving: Based on the % of discount (DESC Order)
  4. Price — Low to High: Based Price (ASC…


For those who don’t know — WhatsApp Messenger is a freeware, cross-platform messaging and Voice over IP service owned by Facebook.

WhatsApp Customer Segments:

  1. School, College, and University Students
  2. Working Professionals
  3. Old Age Senior Citizens
  4. Business Owners

Business Goals:

Increase a new way to monetize the existing user base

Customer Use Cases (Why They Use WhatsApp):

  1. Communication — It’s the most important thing we do on WhatsApp, communicate in form of chat, video or group with our friends and family. …


For those who don’t know — Lenskart.com is India’s fastest growing eyewear company and largest eyewear company online.

Lenskart Customers:

Typical Age Group: Between 16–60

Customer Segment 1: Customers buying for themselves (are online savvy)

Customer Segment 2: Customers buying for their friends and relatives (who aren’t online savvy)

Customer Segment 3: Customers buying casual sunglasses

Assuming segment 1 is 80% of the customer base and segment 3 is part of segment 1 and 2

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Customer Segmentation Break-up (Hypothetical)

Business Goals:

  1. Increase the retention and engagement of the users so that users don’t uninstall the App
  2. Assuming the solution will go as retention cost

Customer Problems and Wants (Aligning to the business goals):

  1. Fashionable: Specs are typically perceived as nerdy. Customers like to look fashionable and like to shout-out or showcase their fashion…


📬 Email 👔 LinkedIn 💻 Website 📁 GitHub 📜 Resume(PDF)

I am a generalist product manager with close to seven years of experience in building products at different stages of their life-cycle.

Experience

Gaussian Networks Pvt. Ltd, Bengaluru, Mumbai and Gurgaon |Roles: Product Head Of LeagueAdda.com and Adda52Rummy.com | Aug 2018–Present

It is an online gaming subsidiary of Delta Corp Limited (NSE : DELTACORP). I own(ed) the product vision, strategy and the roadmap of both the products (DFS & Rummy). And I report and work closely with the CxOs of Delta Corp and Gaussian Networks.

Adda52Rummy.com —

  • Managing and Mentoring the Product Team (Junior PO and…


Anyone coming new into this field of product management, have to have a structured way of thinking towards things and the best way to do that is using different frameworks. Product Management is all about removing and reducing ambiguity and for that the person’s thinking/ideas need to well structured and communicated well across teams and stakeholders.

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Credit

Any product is a subset of the company/organization you’re that is part of. In the case of the startup, it will be backward where the product leads to forming the company. For the company and product to do well, it needs customers, and to have customers we need to market it (on a high level). The company is also located in some geographical location (Landscape) with its own governance, politics, competitors, market, and other complexities. …


I always liked working alone and as an individual contributor PM. But transitioning from an IC to a Manager (though I had led support, my startup and engineering teams before but not a PM team), I learned a few things:

  1. Make them understand why we’re doing this by making them breakdown the problem
  2. Make them believe in the vision so that they can motivate the rest of the team
  3. Make them understand why to think about the ‘why’ first
  4. Make them realize what is communication and not let them believe that product management is all about PRDs but PRD is a mode of…


Understanding and measuring metrics that matter

After multiple sprints, you have launched your product and you feel it is perfect, now whats the next thing to do?

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Credit

Well, the role of the product manager doesn’t end with the launch of the product, they really need to track the product metrics based on the goals set and improve the growth of those metrics. And when you’re building a startup, tracking on the features and tweaking them so that the business goals are achieved and improved is very important.

Modern product building is all about ‘Product Led Growth’, i.e. thinking how your product would market itself or simply grow. The way to do this is to have goals for your features and track those goals by using a metric. For Example, you want to launch a feature ‘X’, and the goal of that feature is to get more users. So, the metric to track will be ‘Percentage of users’ land/use that feature, and you can track that by the number of users clicking and landing on that feature/page. …


We, Product Managers are always trying to make our products better, a more user-friendly and better experience altogether.

In the pursuit to achieve this incrementally better product offering, we are always trying to predict, analysis, optimize, and automate our product offerings; this is where Artificial Intelligence or the more apt word Machine Learning comes in.

Machine Learning is the field of study that gives computers the ability to learn without being explicitly programmed — A typical text book definition

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Well, that's all good, you make the computer learn! But how do you do that?!

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It all starts with basic maths and statistics and I am not going in details about that but let me enumerate the different machine learning…


Creating a crisp product requirement is a difficult task. As a product manager, handling the business needs and emphasizing the user and engineering needs is daunting.

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Credit

First thing I do while creating product requirements in the design sprint is that I ask the “5Ws” –

1. What is it?

2. Who is it for?

3. When will it be ready?

4. Where will it be available?

5. Why should I get it?

Thinking on these lines helps me to channelize my thinking and to define the problem. …

About

Angshuman Gupta

En-route to Full Stack Product Person http://angshumangupta.com/

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