GrubHub Critique Journal
Challenge
Grubhub is a popular app that partners with local restaurants to deliver food to your door. The app while functional, it lacks the attraction to keep the users in the app longer.
Restaurant List
When you open Grubub, it gives you a list of restaurants nearby in an arbitrary order. The app requires you to keep on scrolling as you you skim through the list of restaurants.
In order to organize the list of restaurants, the app can include different sections anywhere from “Past Orders”, “Your Favorites”, or “Popular Restaurants Near You”. This way, users know exactly where to find the kind of restaurants they want, instead of keeping scrolling down an arbitrary list of restaurants. To save space and limit the scrolling, the list of restaurants under each category can have a horizontal scroll instead of vertical.
Bottom Navigation
The bottom navigation gives you three features including Restaurants, My Grubhub, and Bag. The My Grubhub feature is placed in the middle of the bottom navigation, although most apps would have it on the far right since it’s usually not a dominant feature of the app.
If Grubhub wants showcase the wide range of restaurant options it offers, the app should add the “Explore” feature on the bottom navigation. This feature can includes different categories of cuisines like Thai, Japanese, American, etc.
Restaurant Information
Each restaurant has their own card that contains information about that restaurant. Even though the information provided is useful, the amount of text appear on the screen is overwhelming. Thus, the information card should take out some information that is unnecessary for the user’s experience. For example, the card gives the distance of the restaurant relative to the delivery address. This piece of information is unnecessary because the user is already requesting the food to be delivered to their door, they don’t need to know how far the restaurant is. The dollar signs indicate how much the food of that restaurant costs. The app should only show the number of dollar sign the restaurant has, instead of displaying all five stars.
Delivery
A lot of time for users who order food to their office or their friend’s house, they forget to change the delivery address. Therefore, the delivery address on top of app should be fixed.
By taking out the name of the section, the app can use that space to make the delivery address bar more dominant and reduce the chances of user odering food to the wrong address.
Additionally, if the app can detect that the user is ordering at a different location to the default delivery address, it should notify the user to double check to see if the delivery information is correct.