Anh Nguyen

…ink they know. So find a good booklist. Follow some good blogs. Here’s a start: If you haven’t read Sense & Respond, Lean Enterprise, A Seat at the Table, and Everyone Is a Change Agent, I suggest you do so pronto. Your leaders too.

Start reading posts by John Cutler, Melissa Perri, Bob Marshall, Allen Holub, Laura Klein, Erika Hall, Neil Killick, and branch out from there. Do they all agree with each other (or with me)? No — but they’re smart and they’ll make you smarte…

The goal of getting to market share dominance is not to increase prices on your customers. On the contrary. The goal is to lower your CACs so that you can LOWER prices for your customers. CACs go down because there is one dominant player. LTVs go down too because prices drop. But LTV/CAC ratios don’t go down (they usually go way up). Great DaaS companies act like compute companies (think AWS) — they lower dollar per datum prices e…