A New Yorker’s Nightmare — The Grocery Store Experience

Ania Gall
Ania Gall
Mar 4, 2018 · 8 min read
Trader Joe’s Express — Shop Joe’s, Skip the Line.

What is the solution?

Example screens from Freshdirect, Instacart & AmazonFresh
New Yorkers’ Quotes after Interview Questions
Contextual Inquiry from Trader Joe’s 23rd Street Location, Manhattan
Fictional User for Research Purposes
User Journey for our primary persona: New Yorker, Marni
This image depicts our process from initial low fidelity design through our high fidelity prototype

Home Screen Iterations and Progression
Proposed Product Screen Featuring Avocados
Proposed Schedule Pickup Screen Variations
Previously Ordered Screen Variations with Annotations
Example SMS notification screen

Ania Gall

Written by

Ania Gall

— a forward thinking designer passionate about creating intuitive User Experiences

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