Back in the good days, when we could still go to different blockchain conferences and meetups, one of the most common topics was “mass adoption”.

That’s what many of us are impatiently waiting for and are excited about. Although it feels like there is a lot of progress made in the sphere, I don’t believe the mass adoption is gonna happen as soon as we’d like it to happen.

That led me to question why that is. What are the main barriers to entry? …


Unlike many others, I ended up in the blockchain thanks to my passion for writing and creating online content. My writer friends recommended Steemit, I tried it and started blogging there.

Then I ended up with crypto and no clue what it was all about.

That in its turn led me to fall down the rabbit hole. Since then I read and learned a lot and have even been working in the blockchain field since then…

But this post is not about that.

It’s not about the technology. It’s not about the cryptocurrency. …


COVID-19 has turned the whole world upside down. It’s changed our personal lives, our businesses and the way we spend our days. No matter where we live, what we do, our race, nationality or status, everyone has been impacted in some way. The uncertainty created by this rapidly deepening global crisis has left all of us vulnerable to anxiety, stress and worrying about the future. It’s no wonder that everyone — including technology and blockchain companies — are re-evaluating the way they do business, revisiting their budget and expenses and modifying their operations.

In my role as Head of Marketing…


In the past few months, I have met and spoken to many people from the blockchain space. Enthusiasts, professionals, enthusiasts who pretended to be experts, people who were predicting the future of the decentralization and those who were super excited to hear about it for the first time… Moon and Lambo guys, crypto traders, blockchain startup founders…. people from the traditional finance who were telling me to run away before it’s too late because all this is just a bubble…

Meetups and events, different faces, keynotes, and panels…

Everyone wants to learn more — especially now when Bitcoin is regaining…


Years ago, when time was not an issue (and I was much younger…) I used to workout regularly. I would hit the gym and be there for 2–2,5 hours. Once you get in shape visits to the gym become a pleasure… not to mention how much you like what you see in full hight mirror.

Fast forward years and gym joined many things that dropped off the radar. I stopped exercising altogether and never looked back (the mirror is still kind to me though…).

So a week ago I finally got a membership and went back to the gym again…


These days I am trying to get some downtime. When I get home from work I need to turn off the notifications, unplug from the internet and different apps and do my best to switch off my constantly thinking brain…

It is not working that well so far and I am still experimenting. One of the things I am exploring are cheap and dumb TV series and reality shows.

And today I watched videos on Youtube featuring the best bits from The Voice audition.

Not only it did not turn off my brain, but those video compilations brought chain of…


Some thoughts on recent changes in the crypto marketing landscape

Before my second job interview with BABB I had read the draft white paper and knew what an ambitious and exciting project BABB was.

I thought to myself, “it would be really cool to be part of this…” so when Rushd asked “we are planning a token sale soon and would like you to help us with that, do you think you can do it?” my immediate answer was “hell yeah!”…

I know marketing and I’ve been working in marketing for over 15 years — so I thought marketing a blockchain project should not be anything particularly new, right? Well…


If you prefer not to read but listen (and hear my voice + the accent) please click this link.

Otherwise, keep reading!

What if you decide to be “authentic” and share absolutely everything?

Let’s be honest — we have all been there to some extent. We all do distort and even if not that, then at least filter, exaggerate and/or change the reality while posting on social media.

Because let’s be real — no one want to share the not so pretty part of our lives. And even if some of us are really brave enough to do it, then what is left for the people that we are really close…


I have already done more than 200 interviews so far. And I enjoyed most of them. And I am proud that most of my guests were amazing.

But… some of them were more amazing than the others. And very few of them were absolutely awesome.

This is among the best interviews I’ve done.

Here I talk with Steve Sims — the guy from East London who went from bricklayer to becoming a Wizard of Oz for millionaires and billionaires.

You can spot him on red carpet with all those celebrities. In every day life though (and even on this interview)…


If you’d like to hear the audio version of this (and hear my voice and accent haha!) then click here.

Otherwise — please read on!

I personally hate waiting… Waiting puts me into a vulnerable situation. When I am waiting for something it feels like I do accept the fact that the thing won’t happen until a certain period of time is passed. It makes me feel weak. It makes me feel as if things depend on anything else but me…

From a very young age, we are taught to wait… We had to wait for the dinner so after…

Ani Alexander

Blockchain Marketer I International Speaker I Startup Mentor I Bestselling Fiction Author I Podcaster www.anialexander.com

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