We have a an e-commerce global trading marketplace that is targeted for B2B users.
Bhaskar Mulpuri
1

Hi Bhaskar, absolutely. If you have access to your own B2B users, you can use similar approaches, particularly when it comes to building your own panel. Having a list of existing users who are willing to participate in research activities is a great way to recruit people. I’d recommend looking at opportunities for your exiting users to opt-into research activities you may run in the future — perhaps there is a point in time during the onboarding process for new users where this could make sense. In the case of B2B users, it’s also a great idea to look at recruiting through other teams in your organization (e.g. Sales, Customer Success) — often they can put you in touch with existing users who may be willing to participate in your research.