We have a an e-commerce global trading marketplace that is targeted for B2B users.
Bhaskar Mulpuri

Hi Bhaskar, absolutely. If you have access to your own B2B users, you can use similar approaches, particularly when it comes to building your own panel. Having a list of existing users who are willing to participate in research activities is a great way to recruit people. I’d recommend looking at opportunities for your exiting users to opt-into research activities you may run in the future — perhaps there is a point in time during the onboarding process for new users where this could make sense. In the case of B2B users, it’s also a great idea to look at recruiting through other teams in your organization (e.g. Sales, Customer Success) — often they can put you in touch with existing users who may be willing to participate in your research.