Luke Faxon reflects on building the visual identity of Anibles — Serendipity and the Safari Park Game Around a year ago I was approached by a client who needed help designing characters for the safari park game he was working on. During one of our calls, he explained to me that he’d learned software development specifically to help animals. …

It all started with a letter I received some years ago. To the uninitiated, the envelope that contained it didn’t look out of the ordinary, but the logo on the front told me otherwise. The logo belonged to a conservation organisation I had volunteered with at some point, that I…